Cynthia Martinez

OWNER / HEAD TRAINER

I was introduced to the world of weightlifting in 2014 and completely fell in love. At first, I was afraid lifting weights would make me lose my feminine shape, but I quickly realized it actually helped me achieve the strong, athletic, aesthetic look I had always wanted. Within my first year of training, I stepped into the world of powerlifting and went on to place 2nd in the world in my weight class.

From there, my passion for strength sports only continued to grow. I went on to compete in Brazilian Jiu Jitsu Worlds and later began training in strongman in 2018. I competed at Strongman North America Nationals in the 120 lb category, where I became National Champion in 2020, 2021, and 2023. I’ve also had the incredible honor of qualifying for and competing at the Arnold Sports Festival in both 2022 and 2023, where I placed 3rd in the world in 2023 an accomplishment I’m incredibly proud of.

After years of competing and learning the importance of becoming a well-rounded athlete, I realized how much different styles of training can complement one another. I wanted to create a program that brought that same experience to other women in a way that felt empowering, supportive, and realistic. That’s how Beast Chickz was born in 2017.

Through my background in multiple strength sports, I’ve been able to build a community unlike any other one where women can become stronger physically and mentally while still embracing their femininity and confidence.

I’m also a wife and a mom, and I understand firsthand the challenges women face through every stage of life, including pre-pregnancy, pregnancy, and postpartum. I know what it takes to rebuild confidence, regain strength, and feel good in your body again while balancing motherhood and everyday life. My goal is to help women realize they are capable of so much more than they think inside and outside of the gym.

• 3X North American Strongman National Champion (2020, 2021, 2023)
• 3rd Place Arnold World Championship 57kg (2023)
• Competed in Powerlifting, Brazilian Jiu Jitsu, and Strongman
• Founder & Owner of Beast Chickz